Meet sisters Noelle and Kali Ventresca. They're starting a revolution.
A lingerie revolution.
And they want you to be a part of it too.
I can't count the amount of times I've seen a piece of lingerie that I've adored but it hasn't been the right colour, fabric or size for me. 'If only these pink knickers came in black, I'd buy five pairs.' 'This bra is delightful but that band size will just give me grief.' I'm sure these are familiar problems for most lingerie lovers but now they don't have to be, with the help of these two amazing sisters and their gorgeous brand Impish Lee.
For over three years Impish Lee has set about providing the world with beautiful intimate apparel and I've been a fan of theirs for two of those years and my interest has never waned. It's not hyperbole when I say I jumped with excitement when I found out Impish Lee had launched a kickstarter with hopes to get funding for a online store that offers mass customization. Mass customization meaning design your perfect set with the, oh, only 27 trillion possibilities to be had on said website.
Starting off with 25 lingerie and lounge wear designs and over 50 fabrics to choose from and size ranges 0-20 + 30A-40DDD, it's every lingerie addicts dream site as well as being the first and only lingerie brand to offer such a service. Not only is Impish Lee a unique and creative brand and business, it's also ethical and run buy people who are passionate about the work they do, who endeavor to produce top quality products and who actually care about their customers. That's definitely something I want to support and see grow.
"You are an individual with tastes, style, and size unique to only you. We love that, and we want to support it by creating an online platform where you design your own lingerie and loungewear, have it ethically made in New York, and shipped to your door in just 2-3 weeks!"
“We believe that since our customers know themselves better than we do, it is imperative to include them in the design process. By having a flexible and customizable platform, we can produce intimate apparel that not only reflect individual styles and tastes, but fit perfectly too.”
Get on board and get customizing! Impish Lee have till the 28th of May to fund their goal of $10,000 which will help fund their website, materials, samples and hopefully a bit of office space too. Find them on kickstarter here and have a look at some of the awesome rewards you can get for backing the project while you're there (custom designed panties anyone?)
Impish Lee Social Media: